After further research on above and below the line advertsing I have found the following.
Above the Line -
Mass Media
Televison
Aimed at the masses
World Wide
Relies on advertising to sell a sepcifiic product
Below the Line -
Does not rely on campaings to sell their products
More subtle, more directed and more personalised
Based on this I have changed my ideas, which will follow in the next post
Thanks for the valuable feedback. I think that strategy is sound and can be easily replicable.Great posts. I love this article.
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