Research - Jack Daniels Billboards

When looking into similar advertising to mine I looked at Jack Daniels. Their posters are often posted up around the tube and trains generally in a portrait faishon and rarely in showcase squares. However it is the most similar.

While the adverts are comlicated than most they are very good. As each billboard has a new interesting peice of information unique to JD, the audience is captured by the first tag line such as 'This is no place for an effiency expert' which in turn cuases the audience to read the rest. This gives insightful information into the product and causeing the audience to think long after they past the advert and eventually causing them to buy the product.

Though there are many (9 by my last count) each uses a different main photograph, which oddly enough is never a photograph of a bottle of Jack Daniels. If there where less constraints on this breif I believe creating a similar set of mock adverts in the same style could be very interesting and would be somthing I may do anyway.

Second PDF/InDesign Mock Up

After doing some more work on InDesign I created a Mock Up which im quite happy with though, still needs some tweaking and fine tuning.

Studio Shoot Outcome & Preliminary PDF

After getting into the studio for my Scotch Billboard shoot I did run in a couple problems in which I overcame. Mainly a lighting issue causing glare and reflection on the bottle which I did not like, however partially solved the issue by using props.



When reviewing my photographs from the shoot I did unfortunately find them to be too dark, painfully I did not realise this during the shoot, as I was having issues with both the memory card and Capture One.



I have managed to lighten the images in post-production however I would have preferred not to have to in the first place.





Given my previous problems using Capture One I managed to get it working on another laptop, in which I did get to use the Overlay tool, however it then crash 10 minutes later.



Though I did get to see if the images worked with the Billboard layout, which they do very well.



Below is a preliminary PDF of preliminary photographs, post production is nowhere near finished.

Billboard Scotch Studio Test Shoot -

As I was not entirely sure on what lighting to use for this shoot I decided to do a test shoot in the studio using the same equipment I would be using on the actual shoot day.

I found that using a large snoot inconjunction with reflectors created the exact lighting I wanted. Dark, moody and simple; Using a shutter speed of 125 and F13.

What I did find from the test shoot was that the scotch bottle was far too shiny and must be dulled, also the bottle must be polished as finger prints would show up like theres no tomorrow.

To remedy this Im going to polish the bottle to remove prints and the spray with hairspray in order to dull it.

Unfortunatley during the test shoot I accidently broke and smashed one of my crystal scotch glasses, however on a lighter note it did add a new feel to the photographs which I will be using in the actual shoot.

I have also used strips of copper fitted to the back of the bottle and crystal glasses in order to further illuminate the scotch in the glasses.

Test photographs -

Lighting 'diagram'

While I realise I will have a little work to do in post production I believe this is a step in the right direction. The only thing that did annoy me about the images was that the stags head on the bottle would not fully illuminate the way I want it too; hopefully with the use of another reflector this will be solved.